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Pay Per Click Advertising (PPC) uses small-scale text advertisements that are associated with keywords or keyword phrases that people type in when searchi n g for specific information on the Internet. The more popular search engines that have Pay Per Click Advertising services are Google Adwords, Yahoo Search Marketing and BING, however, the most popular PPC search engine is Google Adwords.
PPC is an effecite avenue to market your companie’s website, product or service to Internet consumers by delivering quick ad visibility and ROI. Although extremely powerful, PPC can quickly digest a budget and it’s not as cost effective as natural Search Engine Optimization (SEO). PPC is a great way to supplement web sales and traffic while your Natural SEO Rankings are climbing to the top of the engines.