What is SEO? Still A Popular Question in 2017.
So, what is SEO and how can it help your business?
Although 2017 has just begun this question still remains one of the most popular. So, what is SEO and what’s with the big hype surrounding it?
SEO is short for search engine optimization. To put it simply, it is the process of dressing up your website with “signals” that major search engines, like Google, like to see. If done correctly, this will help Google rank your website accordingly in the search results. However, any good SEO strategy must be maintained and evolve as the search engine landscape is constantly changing too. If you haven’t been hiding under a rock, you’ll know that Google’s algorithm has gone through a ton of updates over the past decade.
Businesses with strong SEO strategies in place often experience success with top rankings for some of the most competitive keywords and search queries relating to their industry.
What “signals” does Google like to see (or not see)?
This is often a loaded question as there have been many things over the years that website owners have done in the hopes of increasing their site’s rankings in search. Over time, several of these tactics became obsolete. This is partly due to the fact that the competition in search has increased. But what does increased competition have to do with your website showing up in Google, you might ask? Everything. The more websites there are, the more strict Google has to be in delivering only the best results first.
Here’s an analogy (that we came up with): It’s like applying to college for the first time. The more people that apply the harder it is to get accepted.
You must prove your value. The same applies to your website.
Google’s sole purpose is to deliver the most relevant content based on your search query. And they do it very well. With over 1 billion websites on the internet today (and rising), it’s become a very important task for search engines to be able to scan the internet and bring you the best-matched content so you’re not shooting in the dark when you’re looking for the best plumber to fix that leaky pipe or the closest pizza delivery spot to you.
Over the years, our research has found that several SEO tactics are no longer a factor in the way Google delivers search results. These include, but are not limited to:
1) Meta Keywords Tag – once used by website owners as a way to “keyword stuff” and game the search engines, giants like Google have since caught on to this and are no longer considering it a factor in delivering search results. Most website owners now only use this tag for tracking what key phrases they’re optimizing a page for.
2) Over-Optimized Content – a common strategy is to optimize the readable content of a landing page with popular keywords. However, the search engines realized that many people began stuffing their pages with textual fluff – often overusing these keywords.
Here’s an example: Our AC repair company offers the best AC repair service so contact us if you need AC repair.
3) Link Farms (Directories) – Once upon a time, website owners were able to pay for backlinks on random link directories. These directories were often stuffed with spam content and thousands of links to various sites. The thought here was to increase the number of backlinks to a site, which would make search engines think it was popular, and you’d sit back and watch your site’s rank increase all the way to the top of search. Google has since caught on to this and had begun penalizing (and even blacklisting) websites that engaged in this sort of tactic. While backlinks still remain one of the most important ranking factors, it’s more about the quality of the backlink you’re receiving rather than the quantity.
In summary, a backlink from Forbes.com to your site would offer more SEO value than 500 backlinks from a site like SubmitYourWebsiteHereForTopRank.com. Get our drift?